To sell yourself you need to look professional.
How to get the consumer on your side?
This recent photo shoot for Wesleyanna Gordon and her cosmetology services, was a perfect example to display why it's important to use professional images for your services. When building a brand or business, how you initially represent yourself is vital. I covered much on this topic in my "Photography - Before & After" post, but i always want you guys to leave here with some sort of valuable information.
People always are looking to "Go low" in a specific area. Spend high in one area and spend low in other. Overall this tarnishes the concept. A perfect example. Parents will have a sweet 16, invest in a mass hall, spend a massive amount on catering, music, and hire a photographer for $100. Why? Is it because they feel the hall and catering is more important than the photographer? "It's just pictures right?". This way of thinking is diminishing the overall concept of everything being on a certain level.
If you're going to do something do it all the way. Don't built the house on a budget for decor only. The overall house is just as important. Invest in professional images for your brand, business, or function.